Self-publishing: Your guide to independence and success as an author

5 mins read

Self-publishing has become increasingly popular in recent years, with the rise of digital platforms that make it easy for anyone to publish and distribute their own work. In this beginner’s guide to self-publishing, we’ll go over the basics of what self-publishing is, the advantages and disadvantages, and some popular self-publishing platforms you can use to get your work out into the world.

What is self-publishing?

Self-publishing refers to the process of independently publishing a book or other written work without the involvement of a traditional publishing house. This means that the author is responsible for all aspects of the publishing process, including editing, formatting, cover design, and distribution.

Advantages of self-publishing

  1. Control: One of the biggest advantages of self-publishing is that you have complete control over every aspect of your book. This means you can make all the decisions about the content, design, and distribution of your work.
  2. Speed: Traditional publishing can take a long time, with many authors waiting months or even years for their work to be released. With self-publishing, you can get your book on the market much faster.
  3. Royalties: Self-published authors often earn a higher percentage of royalties on each book sold compared to those with traditional publishing deals.
  4. Reach: Self-publishing allows you to reach a global audience with your work, as digital platforms make it easy for readers all over the world to access your book.

Disadvantages of self-publishing

  1. Quality control: Traditional publishers act as gatekeepers, ensuring that the books they release meet certain standards of quality. Self-published works may not have gone through the same level of scrutiny, which means they may not be as polished or professional.
  2. Marketing: Self-published authors are responsible for their own marketing, which can be time-consuming and expensive.
  3. Lack of credibility: Some readers may be hesitant to read self-published work, as it may not have the same level of credibility as books from traditional publishing houses.

Popular self-publishing platforms

  1. Kindle Direct Publishing (KDP): KDP is Amazon’s platform for self-publishing e-books. It’s easy to use and offers a variety of tools and resources to help you format and promote your book.
  2. Apple Books: Apple’s platform for self-publishing e-books, it allows authors to publish their books for sale on Apple Books, as well as in the iBooks Store.
  3. Kobo Writing Life: Kobo’s self-publishing platform allows you to publish and distribute your e-books on Kobo and its global retail partners.
  4. Scribd: A digital library where you can upload and sell your e-books, Scribd allows authors to reach a wide audience and earn royalties on their work.
  5. Barnes & Noble Press (B&N Press): Barnes & Noble’s self-publishing platform allows authors to publish and distribute their books on the Nook and in Barnes & Noble stores.
  6. Smashwords: Smashwords is a leading e-book distribution platform that distributes e-books to multiple retailers such as Apple Books, Barnes & Noble, Kobo, and more.

Self-publishing can be a great way for aspiring authors to get their work out into the world, but it’s important to be aware of the advantages and disadvantages before you start. It’s essential to do your research and consider the platforms you want to use to publish your work.

One important thing to consider when self-publishing is the editing and proofreading process. While traditional publishers provide this service, self-published authors are responsible for ensuring that their work is free of errors and polished to the best of their abilities. Investing in professional editing and proofreading services can be a worthwhile investment to ensure the quality of your book.

Another important aspect of self-publishing is book design, including the cover and interior layout. A professionally designed book can help your book stand out from the crowd and be more attractive to readers. Many self-publishing platforms offer design services, but you can also hire a freelance designer for a more custom approach.

When it comes to marketing your self-published book, it’s important to be creative and use a variety of strategies. Building an author website and social media presence can help you connect with readers and promote your book. Leveraging your existing network, like reaching out to friends and family, or reaching out to book bloggers and reviewers can be a great way to promote your book and get it in front of more readers.


Self-publishing can be a great way for authors to take control of their publishing journey and bring their work to the world. By understanding the advantages and disadvantages, using the right tools and platforms, and investing in professional editing and design services, you can increase your chances of success as a self-published author.

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